Plant With Pride is an institutional afforestation initiative designed to mobilise cross-sector stakeholders towards structured environmental restoration.
Facilitated by Praaroop Foundation, the campaign integrates plantation action, sustainability partnerships, and civic engagement within a measurable climate impact framework.
The initiative is structured to enable institutions to transition from symbolic environmental participation to measurable ecological contribution.
To mobilise organisations, educational institutions, healthcare bodies, and community stakeholders to participate in coordinated plantation drives aligned with monsoon cycles, enabling scalable afforestation impact.
To cultivate a sustainability culture where institutions function as active contributors to ecological resilience by embedding plantation within their operational, spatial, and community ecosystems.
We believe in the power of collective action, the strength of sustainable choices, and the beauty of growing together. Every tree planted reflects our commitment to the planet, our people, and a future rooted in purpose.
Plant With Pride is guided by three core principles:
Plantation as infrastructure positioning trees as long-term climate assets rather than ceremonial symbols.
Institutional land activation leveraging campuses and organisational spaces for ecological restoration.
Participatory sustainability ensuring environmental action is community-driven and behaviour-reinforcing.
